Wednesday, August 14, 2013

Tee Cee Meets TC and PH for CAP!

So, I sat in on a super cool meeting with the leaders of the Project CAP task force. Tim Conder (TC) and Phillip Hunt (PH) trotted by the office and met with Arlene, Peggy and Tara. We talked about www.trustedchoice.com and IIAK's 117th Annual Convention and Trade Show. We had such an incredible response from our Big "I" Day speaker, Ryan Hanley and wanted him to come back! You will never believe this... but he said, "YES!"

Join us at the 117th Annual Convention - November 6-8, 2013 - Register TODAY!

Mark your calendars - Ryan will be speaking November 7, 2013 from 10-12 pm.

Email Marketing Strategies to Generate Revenue with Ryan Hanley
Presenting this session is digital marketing leader and highly sought after speaker Ryan Hanley. He is the creator of www.RyanHanley.com a blog dedicated to helping small businesses grow through tried and tested content marketing strategies. A licensed insurance agent, Ryan is also the Director of Marketing for The Murray Group Insurance Services, Inc., in Albany, New York.

He will speak about the nature of marketing to consumers, particularly in the digital age is one that is ever-changing and always evolving. Customers have become savvy in their purchase of insurance and are turning to the Internet to be educated and informed on the services they wish to purchase and the companies and agencies they wish to purchase from. In November, Ryan will focus on email marketing. He will help you learn why it's important, how to capture emails, what to do with them once you capture them and how to translate them into revenue. In addition, agencies must implement unique strategies for conveying their values, products and services, so that you can reach those customers and stand out from the rest. This session aims to equip you with the knowledge and tools to go forward in your digital marketing strategy, and that attracts inbound leads, that generate revenue.
              


The portal is LIVE! Sign up for Project CAP today.
Consumers are looking for you. Be found!

Once you have set up your profile and consumers begin shopping for insurance at the new TrustedChoice.com, prospects will see your name right there in front of them as the agent to contact.
 
Created through an alliance of the IIABA, Trusted Choice®, state associations and key insurance carriers, Project CAP is a powerful industry initiative with the vision and resources to recapture and expand the independent channel’s share of the personal lines insurance market. Sign up today and start growing tomorrow.
 
Take a look as Tee Cee and Phillip Hunt help Tim Conder set up his CAP Profile on www.projectcapmarketing.com.

Tim Conder (TC), Phillip Hunt (PH) and Me (The "cooler" Tee Cee)

 
It is easy to do:

1. Sign up with Project CAP.
2. Fill out your complete agency profile.
3. Be found by consumers in your area!


Straight from the Horse's Mouth,

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